YOHO Group (2347.HK) is a leading Hong Kong e-commerce company and the first Hong Kong B2C e-commerce player listed on the Main Board of the HKEx. Founded in 2013, the Group is committed to delivering a diversified, high-quality shopping experience through an integrated online-to-offline (OMO) retail model.

The Group operates two highly complementary brands, YOHO and J SELECT, serving distinct consumer segments. YOHO, the Group’s flagship brand, primarily conducts online B2C sales through its e-commerce platform and mobile application. As of June 2026, YOHO had over 1.4 million registered members and offered more than 200,000 SKUs across 20 major product categories, including electronics and appliances, makeup and skincare, health and wellness, mother and baby, household, lifestyle, pet supplies, wines and spirits, toys, and more.

Offline, YOHO operates three large-scale retail stores exceeding 10,000 sq ft in Kwun Tong, Cheung Sha Wan, and Causeway Bay. These are supported by a network of over 2,000 self-pickup points across Hong Kong, further strengthening a seamless OMO shopping experience.

J SELECT, the Group’s premium sub-brand, targets the mid-to-high-end market with a curated selection of beauty devices, lifestyle products, and innovative technology gadgets. It operates physical stores at K11 MUSEA in Tsim Sha Tsui, Langham Place in Mong Kok, and PopCorn in Tseung Kwan O, and extends its reach through its online platform, jselect.com. To date, J SELECT has accumulated over 600,000 registered members.